• August 01, 2023

1. What is the name of your profession (position)? The profession of an art director, like many other interesting professions in our country, is not included in the qualification guide. Therefore, in the work book they usually write something like the editor-in-chief, the producing editor or the head of the creative team. 2. What is your job and what are your responsibilities? In different organizations, an art director has a completely different set of job responsibilities. If you are an art director on television, you will be engaged in production, if in a nightclub - organizing various events, and in advertising and marketing agencies, the head of the creative team is the motor for all designers, copywriters, editors, proofreaders and other talented brethren. What do I do in my creative department? Very, very much. I conduct brainstorming, formalize the tasks of the customer and management for subordinates, develop concepts for printed materials, if necessary, do copywriting and design for them, create advertising messages, do photo shoots, follow trends and competitors’ work, and also convince, calm down, tone up and I stimulate my very different, but such vulnerable and tender creative colleagues. In this position, it is very important to be able to correctly combine the makings of a businessman and an artist, a soft psychologist and a tough advertiser, to be “white and fluffy”, but persistent and firm. 3. What education is required to get your position? Often creative designers with extensive work experience and economic education become art directors, sometimes copywriters or managers with a good sense of taste. My case is no exception. After graduating from the Faculty of Economics, I worked for three years as a simple print designer in my agency, and only with the advent of the need to develop the company was I noticed by the management as an experienced and competent specialist in the field of digital media. 4. Describe your working day. If we talk about the workload, then, like in any agency, we have it uneven. There is little work during the low season, few projects are being carried out at this time, mainly interesting materials are being accumulated for future work. In autumn and winter, during the high season, very often there is even a slight shortage of staff, so it happens to do a lot of work with your own hands and hand over projects well after midnight. But thanks to a good atmosphere in the team, the workload is distributed more or less evenly, so there have not yet been any special blockages in the work. 5. How comfortable are your working conditions (all day outside, or in the office with a cup of coffee)? It is clear that we work in the office, although I often initiate such park open-air events for the entire department, after a half-hour walk in the local park, the guys always have fresh and interesting ideas. 6. What do you like most about your job? Creatiff)) 7. What do you dislike most about your job? With the advent of the crisis, the requirements for our projects, as probably everywhere else, have become a gestureChe, customers are more principled, the administration is more intractable. This is probably the only thing that fundamentally does not suit me in my profession, because despite any force majeure circumstances, in my work I still appreciate the professionalism and ethics of relations. Unfortunately, it is believed that in texts and pictures, and even more so in an advertising product, we understand “both a beetle and a toad”, which greatly hinders the creation of good, highly effective work. 8. If it's not a secret, what is your salary level (is it enough to write whether you are satisfied or not)? Very satisfied. 9. Describe your team, what kind of people work with you? Bright, unusual people - this is about our team. In general, art does not tolerate mediocrity. Each of my guys is smart in their field. 10. What human qualities do you think are most important in your business? Adequacy, diligence, stress resistance, talent. 11. Work gives me additional opportunities (everything that work gives you except money, from self-expression and communication with interesting people to the opportunity to visit different countries). We learn a lot, try a lot, make a lot of mistakes, and find a lot. 12. Do you have the opportunity to evaluate your work on a five-point scale, what grade would you give? On a five-point system, I think this business and this company deserves the highest rating. This can be compared to the American dream - here everyone can realize their brightest talent for the benefit of both business and their own well-being. 13. Why did you choose this job? It's hard to say, rather, this work chose me. 14. What are the opportunities for your career development? Creative director, and... a larger agency. 15. What do you think we did not include in the plan and what else would you like to share with us? Probably their work. Every artist wants to surprise the world with himself, I am no exception)) 0