• August 01, 2023

1. What is the name of your profession (position)? I work as a contextual advertising specialist. 2. What is your job and what are your responsibilities? My job, first of all, is to manage contextual advertising in Yandex direct and Google adwords. As well as communication with customers, which provides for consultation, coordination of rates, requests, changes. In addition, I am engaged in editing texts with adaptation to fills. 3. What education is required to get your position? Basically, candidates for the position must have a higher philological or linguistic education. This is often not the main criterion for the position of Advertising Specialist. The personnel department pays more attention to the analytical mindset, excellent knowledge of the Russian language, the ability to navigate large flows of information, correctly formulate thoughts and present one's ideas. 4. Describe your working day. My work day starts differently. It can start with a chat with clients via Skype, it can start with a new advertisement, or just with a mug of hot tea. As a rule, the day is very busy. There is practically no such thing as no work. Contextual advertising is gaining more and more popularity. 5. How comfortable are your working conditions (all day outside, or in the office with a cup of coffee)? The office where I work is warm, comfortable and cozy. My workplace is equipped with a laptop and a headset for Skype conversations with clients. In principle, more and nothing is needed for work. 6. What do you like most about your job? What I love most about my job is variety. Advertising requests are always different, always a new topic. This helps to learn a lot of new things, expand your horizons, and noticeably brightens up gray everyday life. 7. What do you dislike most about your job? Before such holidays as the New Year, March 8, as well as at the beginning of summer, we have blockages in the full sense of the word! We are assigned a lot of new clients, we need to have time to adapt the texts and upload everything to the site, and because of the huge volume, it is physically impossible to do everything on time. However, they demand and scold. 8. If it's not a secret, what is your salary level (is it enough to write whether you are satisfied or not)? My salary at the moment suits me, and even more than. Although at the beginning, when I had no experience in a similar position, it was difficult. 9. Describe your team, what kind of people work with you? Very positive and friendly people work in our agency. 10. What human qualities do you think are most important in your business? A contextual advertising specialist must be attentive, creative, competent and stress-resistant. 11. Work gives me additional opportunities (everything that work gives you except money, from self-expression and communication with interesting people to the opportunity to visit different countries). My work expands my horizons, teaches me to think creatively, analyze, and quickly. 12. You have the opportunity to evaluateHow would you rate your work on a five-point scale? I can safely rate my work on all 5 points. 13. Why did you choose this job? I chose this job because of my passion for the Russian language, editing of texts and desire to consult. 14. What are the opportunities for your career development? Opportunities in the field of advertising are usually many. A specialist can always grow to a senior specialist, and then there is the prospect of becoming a department head or project manager. The main desire! 15. What do you think we did not include in the plan and what else would you like to share with us? I think you can include questions like "What is the meaning of the global welfare that your work brings to people." Well, or something like that. In my case, my work helps people to promote their goods/services, which means we help people in some sense to fulfill themselves, to have something more than they have. 16. Your page in social networks. I'm on vkontakte 0