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Employee (head) of the press service | Choice of profession. how to choose the right profession

Employee (head) of the press service | Choice of profession. how to choose the right profession

1. What is the name of your profession (position)? Profession employee (head) of the press service. 2. What is your job and what are your responsibilities? My main task is to promote the interests of the company in the public space and form its positive image. The main activity is media planning, preparing press releases, working with the media, stakeholders, holding press conferences, briefings, presentations, participating in the preparation of scenarios for public events, developing a text basis for printing, filling the website with information, building interaction with shareholders, preparation and release of corporate media. 3. What education is required to get your position? You need an excellent profile education (public relations, advertising, journalism, philology). In addition, you need a sense of comradeship, the ability to work in a team both with other members of the press service and with the company as a whole. Politeness and patience when dealing with journalists. Perseverance in meetings. 4. Describe your working day. The day starts with coffee, lipstick, the Internet. Breaking news about the company through Internet search. Planning for the day (if you already have a plan for the week and month). If not, we write a plan - the basis of the work of the press service. 5. How comfortable are your working conditions (all day outside, or in the office with a cup of coffee)? The conditions are quite comfortable, you can move around the office, go outside for meetings. Active active work. 6. What do you like most about your job? Find your texts on the Internet, in media monitoring, receive bonuses and go on business trips. 7. What do you dislike most about your job? Coordination of texts with the CEO (especially if he is afraid of publicity). 8. If it's not a secret, what is your salary level? Quite acceptable. 9. Describe your team, what kind of people work with you? People are creative inside the service, helpers, innovators. The rest of the company's employees are waiting for support and help in working on presentations and texts, they look at the work of the press service as something unknown. 10. What human qualities do you think are most important in your business? Activity and creativity, responsibility and the ability to reach agreement. 11. Work gives me additional opportunities (everything that work gives you except money, from self-expression and communication with interesting people to the opportunity to visit different countries). There is always internet and a laptop. 12. Do you have the opportunity to evaluate your work on a five-point scale, what grade would you give? Solid 5. 13. Why did you choose this job? This is how it happened historically. 14. What are the opportunities for your career development? You can become a director of public relations (if the level of the company is federal). 15. What do you think we did not include in the plan and what else would you like to share with us? Know how to read the media between the lines - they are manipulated by the press services. 0